Research Topics In Marketing Dissertation

Picking the right topic among the current marketing dissertation topics available is the first, and could be the most time consuming, the exercise of the marketing dissertation course. Not only are there considerations of your supervisor’s approval involved but also the matter of finding something that is easy rather than tough to carry on with.

Your marketing dissertation will be expected to make a new addition to the existing research and literature in your given field. That said, don't go looking for a marketing research topics for students available that you consider no one has worked on before. Instead, focus on a specific marketing area that is of interest to you, preferably one where you already have done considerable research and can easily handle the literature and methodology requirements.

Make sure your marketing research topic is concise and highlights what the focus of the work and research will be. Clear knowledge of research objectives, and grasp on the requirements can help you in writing marketing dissertation with ease. If you don’t have time to go for our specialised service, this following list of recent marketing dissertation topics should help you just fine.

Let’s get started for marketing research topics for undergrad, masters and PhD students

Recent Marketing Dissertation Topics List

Before you start reading, let me tell you about another post on dissertation topics on marketing for MBA

Looking into Charity Marketing: Critical Analysis of Door-to-Door Fundraising and What People Think about It.

Global Organisations and Strategy: Comparing Adaptive and Uniform Tactics.

How Product Innovation Marketing Can Lead to Competitive Edge: Analysing Apple Inc.

Business Advocacy for Better Marketing Freedom: Studying the Case of Nigeria.

Surviving Economic Volcanoes in Tourism: How Irish Hotels Used Marketing to Save Themselves during Recession.

How Marketing Their CSR Can Help SMEs Grow: A Greek Study.

The Dark side of Marketing: How Ponzi Schemes Worked in USA.

“Double, Double Toil and Trouble”: How Marketers Trapped Mortgage-ridden Customers into Buying Subprime Loans.

How Direct Marketing Strategies Employed By An Organization Boosts Its Competitive Advantage Within Its Industry Of Operation.

Marketing Your Product Via Magazines Might Help The Product To Grow. Discuss The Payout Of One Way Marketing And Evaluate The Results.

What Are The Major Marketing Conflicts Faced By A Bank Or An Insurance Company?

Analysis Of Factors Affecting Consumers On Decisions Purchasing Face Products.

Influence Of Integrated Marketing Communication To Visit Domestic Tourists To The XYZ City.

Analysis Of Factor Consumer Behavior In Conduct Decision Purchase Of Fashion Products.

China Seems To Be Penetrating In The International Trade Which Is A Threat To Domestic Markets Of The International Trade Competitors. How The Marketing Techniques Can Be Utilized To Promote Domestic Businesses And Maintain The International Relationship.

Influence Of Factors Of Mix, Marketing, Personal Characteristics And Environment To Consumer Behavior In Buying Face Products.

If A Chain Of New Fruit Juices Bar Is Launched In The Cutthroat XYZ Market. What Marketing Strategies Should Be Used And How Well Can They Capture The Market With Less Awareness Of Their Product In The Market.

How Can Effective Marketing Improve Current And Future Fashion Retail Performance?

Marketing And Service Brands – A Case Study In FMCG Sector Of XYZ Country.

What Marketing Strategies A Company Trading Heavy Equipments Should Use When Entering A Cut Throat Industry With A Monopolistic Competition.

Children As Autonomous Consumers Of New Technologies.

Conflict, Compromise And Consensus: A Deeper Look At Consumer Roles, Patterns And Preferences In Culturally Diverse Families.

 An Analysis Of Ethical Issues In Marketing To Children Through Internet.

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Top 10 Marketing Dissertation Titles

If you are trying to get your PH.D in Business Marketing then you will have to write a Marketing Dissertation paper at the end of your academic career. Marketing, to some may seem like an unusual topic to write a dissertation on because it is a complicated topic that can be covered from a variety of angles. In many ways however- this also makes it an ideal dissertation publication topic because there is so much research; including case studies, that you can look at. However the first step to writing a marketing dissertation is coming up with a great clinching title that will suit your thesis and get the attention of potential readers. Below we’ve included a few of the top titles that students have used in the past for their Marketing Dissertation papers, feel free to re-spin these titles in order to come up with a concept for your own composition.

  • Marketing Relationships- How do Company Loyalty Cards Successfully Encourage Spending and Consumer Loyalty?
  • Branding- How Do Well Marketed Brands Get Away With Selling Sub-Par Products?
  • Branding- How Starbucks Has Changed Brand Marketing Forever.
  • Branding- What are the Ethical Limitations of Brand Marketing Strategies?
  • Direct Marketing- Can Direct Marketing Build Customer Relationships and Procure New Business As well?
  • Direct Marketing- How Online Mediums Have Changed Direct Marketing Theories and Revolutionized The Marketing Industry.
  • Modern Marketing Techniques- How Different Cultures Receive Different Marketing of International Brands: Coca-Cola
  • Modern Marketing Techniques- How Marketeers Take Into Consideration Regional Demographics, With Examples.
  • Consumer Psychology- What Role Does Motivation Play in Consumer Choice?
  • Marketing Online-How Do Consumers Respond To Internet Marketing Schemes: A Case Study.

If you want to come up with your own unique dissertation topic for your marketing paper, try to contemplate a unique angle for a popular topic of discussion. For example, What are some of the more popular marketing concepts being examined today? What unique insights can you add to these conversation and how can you explore these topics in more depth. Try to use examples that are well-known, without being redundant and just telling the same story over and over, try adding something new to the plate and talking about a theory or concept that may be new or that you’ve come up with yourself. A successful marketing dissertation will say something useful about the marketing industry today.

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